6 Key Elements to a Killer Marketing Piece

This week we are talking all about how to spread the word about your new business.  We shared a few ways to get the word out without breaking the bank, but sometimes a bit of investment may be needed to make an impact.  Getting your message in front of the right people at the right time is an art form of marketing that can propel your business into success.  Below are some key elements to make sure you have included in an effective marketing piece.

1.  Headline

You literally have seconds to capture a readers attention.  This should grab the reader and say "Hey, you really need to look at the rest of this!" Sometimes a great headline can stand on it's own by grabbing attention and conveying benefit.  Other times a killer sub-headline can really bring it home.

2.  Persuasive Copy

Not a lot!  Just enough to get them interested and lead them to your call to action.  This is your sales pitch.  Why do they need or want what you have?

3.  Testimonials

People love to hear that you have done good by someone else.  Opinions or results of others can be the most persuasive copy you can include.

4.  Call to Action

Never assume that your message will inspire a customer to act.  Tell them what you want them to do.  Give them clear and specific instructions as to what the next step should be and why.

5. Image

These can literally be worth 1,000 words.  I work for a boat company - and sometimes the best way to sell our product is a statement picture of one of our boats.  What better way to say what we have and what we do, then show it?  Plus, it help people become familiar with the product.

6.  Contact Information

You've told them what they need and what you want them to do, now finish it with how.  Make it REALLY easy for them to get in touch with you.  Phone and website are most common.  Some use QR codes that can be scanned with smart phones.  But others would argue that not only are they not appealing to the eye, but they are not effective.

Cheers!

Kristen