Spread the Word - Talk to People

In doing research and getting educated on starting a new business of my own, it always amazes me how much emphasis is put on technology.  I get it!  You can do some pretty amazing things and reach a whole lot of people really quickly with the resources we have to do business these days.

I always joke - because my first "job" was helping my Mom out with her real estate appraisal business.   We would swing by Long's Drug Store on the way to her office and pick up the prints of photos she took with her 35mm camera that took 3-5 days to get back.  My job was to glue the pictures onto her official report.  Yes, glue!  I went though a couple glue sticks a shift doing that!  Can you imagine glueing pictures to a professional report today?  So, agreed...technology has definitely helped us become more efficient.

However, I am a firm believer that there is no replacement for a face to face connection.  My husband is boss at this.  He has sold everything including cars, stocks and bonds, mortgages, school loans, and computers to name a few.  He would so much rather meet you for lunch or grab a cup of coffee than send emails back and forth for hours to have a conversation.  Because of this he is still friends with a lot of his clients from his business dealings over the years.  A lot of them attended our wedding!

So what can you do to get that face-to-face connection?

Attend Events

Networking groups, trade shows, conferences, award ceremonies, other companies open houses, educational seminars.  GO and take your business cards!

Plan Your Own Event

Open house, educational seminars, anniversary celebration or just invite clients out for lunch.  You'd be amazed how much more personable people can be when they are away from their office!  Especially your own employees!

Cheers!

Kristen