Get the Word Out

We are spending all month talking about how to turn that genius idea into a real live business.  We've talked about what questions to ask, where to find the answers and how to turn that into a business plan. Last week we talked about turning that information into a good strong brand and now we need to talk about how to get the information out to the masses.  Here are some ideas to get you started.

1.  Plan an Open House

If you have a physical space to hold one in, this is a great way to share your hard work.  Invite friends and family to come tour the space and try out your product or service.  We have talked about it before that referrals are the best marketing!  See our previous post on How to Throw a Successful Party for some tips and tricks.

2.  Write a Press Release

Write about your opening and give the press some background into you and why/how this business has come together.  Appeal to emotions and you are likely to get some column space.  You could even tie this in to your open house event and invite the press to come check it out too.  Here is our Press Release 101 post for some tips.

3.  Get Social

These days, there is really no better way to reach the masses, and for free, than social media.  I would say the two main ones to start with and really focus on would be Facebook and Twitter.  Then when you have a good following and solid schedule for those you can expand to others like Pinterest, Tumbler, Four Square, etc.  Here is my quick and dirty explanation of the difference between some of the social media sites in Social Media Explained.

4.  Tell Everyone

Carry business cards everywhere and tell everyone what you have been working on.  When friends ask you how you have been, tell them how busy you are with getting everything going.  Get them on your team and give them a couple cards so they can share with friends.  Friends and family are your best built in advocates.

Cheers!

Kristen