Why Be Social?

There are several reasons why having a social media presence is a good business decision.  But, the best strategies are usually ones that focus around one main objective.  This will also make tracking your successes from your efforts much more streamlined and focused as well.  So why should your business be on social media?

Awareness

Is your goal to get information in front of new potential customers?  Having your information easily recognizable and correctly associated with your product, service or industry?  This might be your goal if you are just getting started, or if you are re-branding.  Brand awareness is an essential part of development which helps you stand out from others.

Sales

Do you want to specifically drive people to purchase with your efforts?  Your number one goal is to bring more money in the door.  Running promotions and contests via social media can provide value to your customers and make your efforts easy to track.

Loyalty & Retention

Social media can be a valuable platform for providing utility information to your current customers.  Share tips, tricks and information with customers who have already purchased your product or service.  Also, make your brand human and let people relate to it on a personal level.  Keep them coming back!

Cheers!

Kristen