1. What are your strategic goals?
-this is a common theme here at Crafty. Why start anything with out having specific goals for doing it? And a specific way to measure your success?2. Is there are particular niche you are focusing on this year, e.g. cycling or the arts?
Are you communicating these key messages to media? How do media respond?-sometimes theming your communications with a trend or something that is popular in the community can help tie you in and make it more relevant.
3. What are your target media? Which media drive the most visitors?
-just as you would determine your target audience, you also need to target specific media.4. Are you hoping to drive more visits from a specific market? What media are people in that market consuming?
-can you focus your efforts to a specific area? Hit is hard and heavy? Or is it better to have a smaller presence over a larger geographic area?5. What types of stories are most valuable to you?
Which do you think will drive more bookings: a feature article or inclusion in a round up?-there are definitely benefits to both. A feature article is great in the right medium to the right people. But and inclusion in a round up can be a great mention and group you with other businesses and reputations.
6. How have your most valuable articles been produced?
Were they the result of a press release, a partner relationship or custom pitch?-sometimes it's all about who you know and the relationships you can build with key partners. Or do standard press releases work best?
7. Do you ask media to include a link to your website?
-the can really help be determined by your SEO strategy. If they are not including your direct contact information can people easily find you online by searching?Cheers!
Kristen
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