How to Make Customers Fall in Love with Your Business

Nurturing relationships with your customers is a crucial part of growing a successful business. Walt Disney said it best, “Do what you do so well that they will want to see it again and bring their friends.” Creating love between your company and your customers can help scale positive word of mouth that’s absolutely priceless. Most businesses are failing when it comes to the customer experience, which is your opportunity to swoop in and wow those same customers with your personalized approach.

There are endless ways to build a relationship with your customers. I personally am a huge fan of celebrating occasions…I blame my love of throwing a good party. I like to keep a master calendar that I can highlight birthdays, company milestones, and other details that deserve recognition personal or professional. This applies to clients, potential clients and industry contacts I work with.

At the beginning of the year I buy a monthly day planner that I write any important dates and the occasion that I want to send a card or note to a contact. I then take one trip to the store and purchase all the cards I would need. I then place the cards in the correct month. At the beginning of each month I write a personal note in the cards and mail them out.

It’s a simple system to update. When I add a client or have a new occasion I just add it to the correct month and pick-up a few extra cards. At the end of the year I buy a new calendar and copy the dates over. You could certainly use an electronic calendar but I love having the ability to keep the cards filed in the planner.

This is also a great time to show a little extra love to your clients. Invest in a variety of gift cards that you can include with your cards for extra special occasions. You don’t need to spend a lot $10-$20 is more than adequate and will make an impact. A few of my personal favorites include Starbucks,