The Handwritten Note

Let's be honest, nobody really likes to get the mail anymore.  It is usually filled with bills mixed with advertisements.

"But wait...what is that small square envelope with my name handwritten on it?  I'm going to open that right now!"

Personal hand written notes grow more rare by the day.  But, we all love getting them!  Emails, tweets, Facebook posts are essentially cost less.  They are easy and quick to write and you and I produce hundreds of them everyday!  These electronic communications are rarely notable, but handwritten notes are unusual.  They take minutes or hours to draft, and each word is carefully chosen with no "undo" or "autocorrect" to fall back on.  Drafting one involves purchasing stationary, paying for stamps and visiting a mailbox.  They indicate investment, and that investment communicates value.

While these novelties are a "sales tool" they are usually not best used for a call to action because of the slower process.  More frequently they are used to remind people that you value the relationship.  Use them to say thank you, a follow up to a conversation, remind someone they are not forgotten, raise new issues or even include a gift.  These simple acts of investment, remembrance, gratitude and appreciation are a "sales tool" to show people they are important to you.

Finally, they have permanence.  An email can quickly get deleted, and social media posts quickly get moved to the bottom of a news feed.  No one prints a thank you email and displays it prominently on their desk.  But a cute, well thought out card may get hung on my wall for a bit!  They are tangible and more memorable.

Let's not let this communication form die.  There are so many adorable note cards just waiting for you to use them!  Papyrus is a great place to start and they have locations all over the country!

Cheers!

Kristen