Thursday, March 14, 2013
5 Reasons Face to Face Marketing is Not Dead
In the viral world we live in now, people are getting their information quicker than ever and are exposed to much more inventory than even 5 years ago. To be successful in the art of keeping up with technology and maintaining that personal interaction is what will separate successes from failures.
Here are my 5 reasons why face to face marketing is not and should not be dead:
1. People buy from people they "like".
This is the central premise of all sales. If you can get someone to "like" you or "trust" you, your chance of getting them to purchase something from you just tripled. Like and trust can be maintained electronically, but it has been proven time and time again that customers need some face to face contact to really solidify that feeling. And that's what we are trying to do right people? Invoke feelings!
2. Quality vs. Quantity.
Sure, all of this technology is great for getting your message to hundreds, no thousands, no millions of people with a click of a button. But let's be honest, how well can you really connect with people in 140 characters. And that 140 characters means even less as you get knocked down the news feed in a matter of seconds. A conversation and a hand shake have a much bigger impact and will stay with them even longer.
3. Give your brand a true voice and personality.
Every social media training I have been to tries to teach you how to inject your personality into the content you are posting. Face to face marketing allows you to do this without going to a class to tell you to do it. The majority of the message you communicate (55% to be exact, says a widely cited study by UCLA professor Albert Mehrabian) is conveyed through your body language - not your words. What better way to share your personality and show your true colors?
4. Bring your customers to you.
Marketers spend millions in media buys to get their message in front of their target audience. Special event bring them to you. Bonus, these people that are making an effort to attend your function, tradeshow, etc. are probably your most qualified buyers.
5. Increase your reach to buy ratio.
According to a report from Meeting Professionals International, 40% of prospects converted to new customers via face to face meetings, and 28% of current business would be lost without face-to-face meetings. Pretty big ratios!
-Kristen
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