In an article from inc.com they sight connection with customers, anticipating needs and consistently delivering on quality as the three main drivers in creating loyalty for your brand. They all seem like a no brainer, but as we go through our work day and get into a routine I bet some of these things start to get missed.
When I was working in sales, both inside and outside, I would have to take a step back from my usual script to refresh and make sure I was hitting all the right notes. I would start to say the same thing every time someone asked me the question, regardless of who it is. Even I would start to get bored with what I was saying, I can only imagine when the person on the other end of the phone was thinking. I would have to remind myself to ask more questions, connect with them on some level to find out what they were looking for and more importantly make sure I was "selling the dream" I called it.
I am sure it wouldn't hurt any of us to hit the "refresh" button every six months or so!
Read the whole article here!
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