Over the last few years it has become clear that Facebook is a great way to give your brand a voice, make it personal and engage with customers. But how do we know that all of this time and effort we are putting in to this cyber medium is paying off. It is probably one of the most common topics and questions that come up with social media trainings. In addition to tracking click throughs from analytics, or conversions to sales, you should also be tracking the success of each individual post. Find out if people are reading or looking at what you are putting in front of them!
Point Scale to Measure Engagement on Facebook
On a scale of 1 to 100 - how engaging are your posts?
"Share" - 90 points
"Comment" - 9 points
"Like" - 1 point
Good Luck!
-Kristen
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